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Target your advertising to where your customers
are!
The Horse Industry
According to a recent study of the horse industry
commissioned by the American Horse Counsel Federation there are
6.9 million horses in the United States generating direct
economic impact of $25.4 billion each year. The horse industry
employs 338,500 people.
| Industry
Profile |
| Income |
$150,000 |
40% |
| Average Home Value |
$421,000 |
|
| Additional Residence |
1+ |
27.2% |
| Education |
College |
80% |
| Airline Travel |
16+ trips/year |
43.1% |
| Travel Frequency |
Frequent Flyer Club Member |
78.4% |
| Credit Cards |
1+ |
87.3% |
| Automobiles |
purchased within previous year |
55.3% |
Event Measurement Index
Report
by Marketing/Media Directions |
| 86% |
Under 55 years of age |
| 58% |
Between the ages of 35-45; Median Age-38 years |
| 63% |
Female |
| 95% |
Employed |
| 98% |
Own or lease vehicle |
| 88% |
Passenger car |
| 47% |
Light truck/sport utility vehicles |
| 75% |
Use rental cars |
| 79% |
Use personal computers |
| 54% |
Use camcorders |
| 97% |
Use VCRs |
| 87% |
Use CD Players |
| 67% |
Use mobile phones |
| 94% |
Use
timepieces |
| Market Data |
Are you aware of the incredible economic
importance of the horse? In the USA the horse business is a
big industry that can keep pace with the media industry, even
with Hollywood. American equestrian business creates more
jobs, pays more in taxes, than the railroad business, or radio
and TV, or the mining industry.
Old or new economy -
equestrian life in the US is just as diversified: riding
tournaments, Western riding shows, the breeding of horses,
horse races, auctions of riding horses and race
horses...
7 million horses keep 7 million Americans
employed. 2 million Americans are themselves
horseowners.
Horses bring $2 billions of annual taxes
to the US Government. The average annual income of a horse
owner is $60,000, or about twice the national averages. (Horse
owners are the target audience of IMAX theaters). Horse
related merchandise and services produced annually are valued
at $25 billion. Through related activities, this enormous
amount creates an even bigger share in the US GNP,
specifically $112 billion.
The horse is a part of our
global economy. In 1999 over 80,000 equestrian events took
place worldwide. This figure would be much bigger if we were
to include the sport of horse racing. France alone features
more than 2,000 racing days a year. Betting revenues are at
about $5 billion. The French treasury puts 1% of that sum back
into the sport of recreational riding. In Germany 3 horses
create one job. That country is home to some of the world's
biggest and most successful stud farms for sports horses. In
1999 the total value of horses exported reached $50 million.
The feed and litter produced were valued at $1.5 billion. In
Arabia and Africa, especially in North Africa and its
sheikdoms, there are about 7,000 sports riders with an
inventory of over 30,000 horses. Racing events in the Gulf
states represents a multimillion-dollar Islamic
tradition
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For more information
about sponsoring John Henry, inquire to:
Kathleen Conklin
22 Venezio Ave
Albany, NY
12203
518 456-1098
E-mail: conklinkathleen@yahoo.com
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